| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | aloha spirit | Hawaii | The Aloha Spirit promotes love, peace, and compassion as a deeply ingrained cultural value in Hawaii. | 12 |
| 2 | aloha spirit | Mainland United States | The Aloha spirit is recognized in US tourism, but is not fully integrated into daily interactions. | 7 |
| 3 | aloha spirit | California | The Aloha Spirit concept is often commercialized in California's tourism and hospitality industry. | 1 |