concept   celebrity endorsement
2 commonsense assertions
Cultures (2) • Eastern European countries (1) • European countries (1)
# Concept Culture Statement Freq.
1 celebrity endorsement Eastern European countries Celebrity endorsements have less influence on consumer decisions in Eastern European countries compared to India and South Asian countries. 2
2 celebrity endorsement European countries Celebrity endorsements are pervasive in European marketing and often overshadow traditional product focus. 2