| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | improve image | South Korea | In South Korea, displaying humility and sincere remorse for past mistakes is essential for improving one's image. | 1 |
| 2 | improve image | United Kingdom | In the United Kingdom, engaging in PR campaigns and managing online reputation are common strategies to improve a company or public figure's image. | 1 |