| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | player endorsements | Greece | In Greece, player endorsements are less common and on-court achievements are more esteemed. | 1 |
| 2 | player endorsements | Ukraine | In Ukraine, player endorsements are less common and influential, with a focus on team and corporate sponsorships for athletes. | 1 |