| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | seller feedback | online auction culture | Seller feedback is a critical factor in building trust and confidence in the quality of items in online auction culture. | 1 |
| 2 | seller feedback | small town market culture | In small town market culture, seller feedback is less formal and more reliant on personal relationships and word of mouth within the local community. | 1 |