| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | skin care | Western countries | The skin care culture in Western countries focuses on minimalistic routines, sun protection, and anti-aging products for healthy skin. | 7 |
| 2 | skin care | East Asian countries | East Asian countries have a strong emphasis on multi-step skin care routines using essences and skin-whitening products to achieve clear, bright, and fair skin. | 2 |
| 3 | skin care | Kenya | In Kenya and Nigeria, shea butter and other natural butters are popular in skincare for moisturizing and healing. | 1 |