| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | south | global | The concept of the south is linked to warm weather and leisure travel in the Northern Hemisphere and cool weather and winter activities in the Southern Hemisphere. | 8 |
| 2 | south | Brazil | The concept of south in Brazil is associated with warmer climates and neighboring countries such as Uruguay and Paraguay. | 4 |
| 3 | south | New Zealand | In New Zealand, the south is linked to cold weather and winter sports such as skiing. | 3 |