| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | revenue from college sports | College sports in the US | College sports in the US generate significant revenue from ticket sales and sponsorships. | 3 |
| 2 | college sport rivalries | College sports in the US | College sport rivalries in the US are intense and deeply rooted, involving traditions and bragging rights. | 1 |
| 3 | marching band at college games | College sports in the US | Marching bands are an important and celebrated part of college game day in the US. | 1 |