| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | merchandise | fashion show culture | Attendees at fashion shows do not usually wear merchandise from the fashion designer's brand. | 1 |
| 2 | opening night rituals | fashion show culture | Before fashion shows, models and designers partake in opening night rituals such as last-minute fittings and makeup touch-ups. | 1 |