| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | handcrafted goods | Australia | Promoted as part of the country's heritage and cultural identity | 1 |
| 2 | handmade cards | Australia | Valued for their uniqueness and individuality | 1 |
| 3 | handmade gifts | Australia | Handmade gifts valued for their individuality and effort, often seen as more meaningful than mass-produced items. | 1 |
| 4 | traditional handcrafted items | Australia | Valued as unique souvenirs and gifts for tourists | 1 |