| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | handcrafted goods | New Zealand | Promoted as part of the country's heritage and cultural identity | 1 |
| 2 | handcrafts | New Zealand | Handcrafts, especially those rooted in Maori traditions, hold spiritual and cultural significance and are integral to indigenous identity. | 1 |
| 3 | handmade cards | New Zealand | Valued for their uniqueness and individuality | 1 |
| 4 | handmade gifts | New Zealand | Handmade gifts valued for their individuality and effort, often seen as more meaningful than mass-produced items. | 1 |