| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | body hair | Italy | There is a cultural acceptance of body hair for both men and women. | 1 |
| 2 | hair care | Italy | Visiting a professional hair salon for regular hair treatments and stylish cuts is a common part of personal maintenance and fashion. | 1 |
| 3 | hair products | Italy | Tradition of luxury hair products and emphasis on stylish hair accessories | 1 |
| 4 | haircare | Italy | Using dry shampoo to extend time between hair washes and maintain volume and texture is a common practice. | 1 |
| 5 | hairstyling products | Italy | Using a variety of hairstyling products for daily grooming is common and considered essential for a polished appearance. | 1 |
| 6 | hairstyling products | Italy | Emphasis on using styling products to achieve trendy and polished looks, such as texturizing sprays and volumizing mousses | 1 |
| 7 | natural hair | Italy | Considered fashionable and trendy, symbolizing a bohemian lifestyle | 1 |