| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | hair care | Thailand | Hair care involves using tropical ingredients, such as coconut and aloe vera, and traditional practices passed down through generations for healthy and shiny hair. | 1 |
| 2 | hair products | Thailand | Preference for light and floral-scented hair products for a refreshing feel in the humid climate | 1 |