| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | hair care | Finland | Maintaining a simple, natural look with minimal use of styling products is often preferred for both men and women. | 1 |
| 2 | haircare | Finland | Considering the dry and cold climate, using moisturizing and hydrating hair products is an essential part of haircare. | 1 |