| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | sellout | East Asia | Can be seen as a smart business move, especially in the entertainment industry, to achieve success and reach a wider audience | 1 |
| 2 | sellout | East Asia | In some cases, being associated with commercial success or mainstream popularity is not perceived negatively and doesn't carry the same stigma as in Western cultures. | 1 |