| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | beauty ideals | Scandinavian countries | Emphasis on natural beauty, minimal makeup, and embracing individuality | 1 |
| 2 | beauty standards | Scandinavian countries | Appreciation for natural beauty, simplicity, and a more relaxed attitude towards appearance | 1 |
| 3 | concept of beauty | Scandinavian countries | Appreciate fair skin and natural, minimalist beauty as beautiful | 1 |
| 4 | natural beauty products | Nordic countries | Emphasis on natural beauty products that provide protection against harsh climate conditions and long dark winters | 1 |