concept   sponsorship
culture   South Africa
statement   Sponsorship is widely used for advertising in South Africa, with influencer marketing gaining popularity, although racing sponsorship is less prevalent.
2 similar statements
# Concept Culture Statement Freq.
1 racing sponsorship South Africa Racing sponsorship is less common and is not a key focus in marketing strategies of companies 1
2 sponsored content South Africa Increasingly accepted as an advertising method, especially through influencer marketing 1