| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | racing sponsorship | South Korea | Racing sponsorship is often associated with high-tech and innovation, attracting companies from technology sectors | 1 |
| 2 | sponsored content | South Korea | Seen as a valuable and important marketing strategy often embraced by consumers | 1 |
| 3 | sponsorship | South Korea | Prominent in the esports and gaming industry, with companies often sponsoring professional gaming teams and tournaments to reach a tech-savvy and younger demographic. | 1 |