| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | racing sponsorship | India | Racing sponsorship is not as prevalent and other sports such as cricket or soccer are more preferred for sponsorship | 1 |
| 2 | sponsored content | India | Viewed with suspicion and caution, often raising ethical concerns among consumers | 1 |
| 3 | sponsorship | India | Widely practiced as a means for companies to gain visibility and recognition in a competitive market, especially in the media and entertainment industry. | 1 |