| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | racing sponsorship | Argentina | Sponsorship of racing events and teams is a significant part of the marketing strategies of many companies | 1 |
| 2 | racing sponsorship | Brazil | Sponsorship of racing events and teams is a significant part of the marketing strategies of many companies | 1 |
| 3 | sponsored content | Argentina | Considered as deceptive and dishonest advertising by many consumers | 1 |
| 4 | sponsored content | Brazil | Considered as deceptive and dishonest advertising by many consumers | 1 |