| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | racing sponsorship | Europe | Common for companies to sponsor racing events and teams for brand exposure | 1 |
| 2 | sponsor | Europe | Sponsors are sought after and highly valued for funding events and sports teams. | 1 |
| 3 | sponsorship | Western Europe | Seen as a means for companies to support cultural and environmental sustainability initiatives, focusing on green technologies and eco-friendly projects. | 1 |