| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | racing sponsorship | Japan | Racing sponsorship is often associated with high-tech and innovation, attracting companies from technology sectors | 1 |
| 2 | sponsor | Japan | Common for companies to sponsor traditional cultural events and festivals as a way of supporting local community and preserving heritage. | 1 |
| 3 | sponsored content | Japan | Increasingly accepted as an advertising method, especially through influencer marketing | 1 |
| 4 | sponsorship | Japan | Seen as a way for companies to demonstrate loyalty and support to long-standing business partnerships, often involving formal ceremonies and exchange of gifts. | 1 |