concept   endorsements
culture   South Africa
statement   In South Africa, traditional and religious endorsements heavily influence consumer preference with athlete endorsements growing in prominence.
3 similar statements
# Concept Culture Statement Freq.
1 athlete endorsements South Africa Athlete endorsements are less common, and traditional cultural figures or influencers may have more impact in marketing campaigns. 1
2 endorsements South Africa Endorsements by respected religious leaders or traditional authorities are influential in shaping consumer preferences 1
3 player endorsements South Africa Growing in influence, particularly in sports, but still not as prevalent as in the United States and United Kingdom 1