| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | celebrity endorsement | Western countries | Celebrity endorsement is a common and effective marketing strategy in the United States and other Western countries. | 1 |
| 2 | celebrity endorsements | Western countries | Common in advertising and marketing, where famous personalities promote products or services | 1 |
| 3 | celebrity endorsements | Western countries | Celebrity endorsements play a significant role in influencing fashion trends and consumer behavior in the west. | 1 |