| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | athlete endorsements | Italy | Athlete endorsements are not as prevalent and do not carry as much weight in marketing compared to other industries such as fashion and luxury goods. | 1 |
| 2 | endorsements | Italy | Historical association with patronage and artistic endorsements, with strong ties to cultural and intellectual endeavors | 1 |
| 3 | player endorsements | Italy | Common in sports, especially football, but with a lesser impact on consumer behavior compared to the United States and United Kingdom | 1 |