concept   celebrity endorsements
culture   Latin American countries
statement   Celebrity endorsements are popular but met with skepticism by consumers in Latin American countries.
2 similar statements
# Concept Culture Statement Freq.
1 celebrity endorsement Latin American countries Celebrity endorsement is a popular and impactful marketing tool in Brazil and other Latin American countries. 1
2 celebrity endorsements Latin American countries Viewed with skepticism by consumers who may prefer more authentic or relatable advertising approaches 1