| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | athlete endorsements | UAE | Athlete endorsements are less common due to cultural and religious considerations, and other forms of marketing are often preferred. | 1 |
| 2 | player endorsements | United Arab Emirates | Less common and less influential due to cultural attitudes towards celebrity endorsements and advertising | 1 |
| 3 | product endorsements | United Arab Emirates | Celebrity endorsements from respected public figures carry great weight and are highly influential in shaping consumer behavior. | 1 |