| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | athlete endorsements | Canada | Common and lucrative practice in sports marketing, where athletes are often the faces of various products and brands. | 1 |
| 2 | player endorsements | Canada | Common in sports and entertainment, but with a more modest influence compared to the United States and United Kingdom | 1 |
| 3 | political endorsements | Canada | Religious leaders' endorsements are generally seen as inappropriate or irrelevant to politics | 1 |