concept   celebrity endorsements
culture   Oceania
statement   Celebrity endorsements are common in sporting and outdoor products marketing in Oceania but less influential compared to African countries.
2 similar statements
# Concept Culture Statement Freq.
1 celebrity endorsement Oceania countries Celebrity endorsement is common but may not have the same level of influence in Australia and other Oceania countries compared to Nigeria and African countries. 1
2 celebrity endorsements Oceanian countries Common in the marketing of sporting and outdoor products, but less prevalent in other consumer sectors 1