# | Concept | Culture | Statement | Freq. |
---|---|---|---|---|
1 | celebrity endorsement | Asian countries | Celebrity endorsement is highly effective and prevalent in South Korea and other Asian countries compared to the United Kingdom and European countries. | 1 |
2 | celebrity endorsements | Asian countries | Less common and may not have as much impact on consumer behavior as in western countries | 1 |
3 | celebrity endorsements | Asian countries | Frequently used in cosmetics and skincare promotions, with celebrities providing a significant boost to product sales | 1 |
4 | celebrity endorsements | Asian countries | A key element in marketing luxury goods and influencing consumer perceptions of brand prestige | 1 |