| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | cell phone usage | South Africa | Commonly used for communication, accessing the internet, and for mobile banking, but also perceived as a symbol of status and success. | 1 |
| 2 | mobile phone usage in public transport | South Africa | Common to see people playing music or videos on speakerphone without using headphones | 1 |
| 3 | smartphone usage | South Africa | Frequently used for mobile payments, messaging, and accessing a wide range of online services | 1 |