| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | affiliate | South Korea | Affiliation and loyalty to a company or organization is highly valued and seen as a long-term commitment. | 1 |
| 2 | digital marketing | South Korea | Traditional marketing methods are still highly valued, with a focus on in-person interactions and relationships, and a slower adoption of digital marketing strategies. | 1 |
| 3 | marketing | South Korea | Marketing focuses on building relationships and trust through long-term interactions, and less on direct advertising. | 1 |
| 4 | marketing | South Korea | Emphasizes personal relationships and face-to-face interactions in business dealings | 1 |