| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | contest | South Korea | Contests often emphasize the importance of group harmony and collaboration rather than individual competition. | 1 |
| 2 | contest | South Korea | Competitions and contests are often associated with intense preparation and focus on discipline and skill development. | 1 |
| 3 | prize | South Korea | Receiving a prize may be downplayed, and the emphasis is placed on humility and modesty. | 1 |
| 4 | prize | South Korea | Prizes are often awarded for excellence in work and are highly valued as recognition of individual effort and contribution. | 1 |
| 5 | sweepstakes | South Korea | Less common marketing tactic, with potential participants being more cautious about providing personal information | 1 |