| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | aim | Eastern countries | Emphasis on continuous improvement and mastery rather than focusing solely on a specific end goal | 1 |
| 2 | aim | Eastern countries | Aim for modesty and humility is valued, and overtly expressing ambitious goals may be seen as boastful or inappropriate. | 1 |
| 3 | microsoft | Eastern countries | Microsoft is a well-known tech company, but there is often a preference for local tech companies or alternative operating systems and software in certain sectors. | 1 |