| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | sports as a career choice | Europe | Highly regarded and respected career path with potential for financial success and fame | 1 |
| 2 | sports investment | Europe | Investing in professional sports teams or sports-related companies is considered a potentially lucrative and prestigious investment. | 1 |
| 3 | sports investment | Europe | Athletes are often viewed as celebrities and are major influencers in the world of sports investment. | 1 |