| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | luxury brands | Brazil | Sought after as a symbol of sophistication and status within a growing affluent consumer base | 1 |
| 2 | luxury cars | Brazil | Seen as a sign of extravagance and opulence | 1 |
| 3 | luxury lifestyle | Brazil | Includes lavish weddings, elaborate festive celebrations, and luxury spiritual retreats | 1 |