| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | sunscreen marketing | Thailand | Emphasis on moisturizing and skin lightening properties | 1 |
| 2 | sunscreen production | Thailand | High in demand due to year-round sunny weather and heavy tourism | 1 |
| 3 | sunscreen use | Thailand | Regularly used to protect from strong sun rays in hot weather | 1 |