| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | font choice | graphic designers in advertising industry | The use of bold, trendy, and attention-grabbing fonts is common in advertising to capture consumer attention. | 1 |
| 2 | font size | graphic design | Larger font size for headlines and titles to grab attention | 1 |
| 3 | font style | graphic design | Creative and decorative font styles commonly used in graphic design for artistic expression | 1 |