| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | buy products | Western Europe | Common to buy products online and in large chain stores | 1 |
| 2 | buying products | Western Europe | Common to buy products online using credit cards or digital payment methods | 1 |
| 3 | developing product | Europe | Commonly involves extensive market research and focus on innovation and quality. | 1 |
| 4 | developing product | Europe | In these regions, developing a product typically involves extensive market research, focus groups, and iterative prototyping. | 1 |
| 5 | product | Europe | Products are often marketed with a focus on individuality and personal choice. | 1 |
| 6 | product | Europe | Products are often marketed through advertisements and commercials. | 1 |
| 7 | product placement | Europe | Common in movies and TV shows in the United States but less prevalent in Europe | 1 |