| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | best | Western countries | The best is often associated with being the most efficient or achieving the highest level of quality. | 1 |
| 2 | best | Western countries | The best usually refers to the highest quality or top performing option. | 1 |
| 3 | best | Western countries | The best is determined through competition and often involves ranking or scoring systems. | 1 |
| 4 | better | Western countries | The pursuit of being 'better' is often associated with individual success and competition. | 1 |
| 5 | better | Western countries | Continuous improvement and striving for self-improvement are highly valued. | 1 |