| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | shark diving | South Africa | Popular adventure activity for tourists seeking thrill and excitement | 1 |
| 2 | shark diving | South Africa | May be promoted as a conservation-focused activity with education about shark species and their importance | 1 |
| 3 | shark diving | South Africa | Seen as a thrilling but relatively safe activity when conducted by reputable operators | 1 |
| 4 | underwater diving | South Africa | Opportunity for observing marine life and coral reefs | 1 |
| 5 | wreck diving | South Africa | Less stringent regulations and more opportunities for adventurous wreck diving | 1 |