| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | fragrances | New Zealand | Fragrances are appreciated for their connection to nature and the outdoors, and are often chosen based on their natural and earthy scents. | 1 |
| 2 | home fragrance | New Zealand | Home fragrance is often associated with eliminating odors and freshening up the indoor space, especially in warm climates. | 1 |