| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | bmw 3 series | Japan | Considered a luxury vehicle, but less prominent compared to locally popular luxury car brands | 1 |
| 2 | bmw 3 series | Japan | The BMW 3 Series is seen as a status symbol and is often associated with success and wealth. | 1 |
| 3 | bmw z4 | Japan | Regarded as a stylish and high-end convertible for leisurely driving | 1 |
| 4 | bmw z4 | Japan | Seen as an expensive imported sports car | 1 |