| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | audience behavior | Australia | Audience in rugby matches tends to be highly engaged and vocal, with vocal support and occasional chants. | 1 |
| 2 | audience engagement | Australia | Emphasizes inclusivity and diversity, seeking input and feedback from a variety of perspectives | 1 |
| 3 | target audience | Australia | Target audience may prioritize outdoor activities and lifestyle, with preferences for brands that align with nature and adventure. | 1 |