| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand competition | Australia | Competition between local and international brands with focus on quality and sustainability | 1 |
| 2 | branding | Australia | Branding is often linked to outdoor lifestyle and adventure, with an emphasis on the ruggedness and reliability of products in extreme conditions. | 1 |
| 3 | car brands | Australia | Preference for practical and versatile car brands, prioritizing functionality and adaptability to diverse terrains. | 1 |