| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand competition | Mexico | Intense competition between international and local brands with a focus on affordability | 1 |
| 2 | branding | Mexico | Branding often involves vibrant and colorful imagery, with a focus on capturing the energy and passion of the local culture. | 1 |
| 3 | car brands | Mexico | Emphasis on rugged and off-road car brands, valued for performance in challenging environments. | 1 |