| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand competition | Argentina | Intense competition between international and local brands with a focus on affordability | 1 |
| 2 | brand competition | Brazil | Growing competition with new local brands challenging established international brands | 1 |
| 3 | branding | Argentina | Branding often involves vibrant and colorful imagery, with a focus on capturing the energy and passion of the local culture. | 1 |
| 4 | branding | Brazil | Branding often involves highlighting the social impact and community involvement of a company, as well as the emotional connection to the brand. | 1 |
| 5 | car brands | Brazil | Car brands often seen as a luxury item, with less emphasis on specific brand names and more focus on affordability and practicality. | 1 |