concept   branding
culture   Kenya
statement   Brands in Kenya emphasize family and community values and portray themselves as community members.
3 similar statements
# Concept Culture Statement Freq.
1 brand competition Kenya Limited competition with dominance of a few well-known international brands 1
2 branding Kenya Branding often includes an emphasis on family and community values, and the portrayal of a brand as a member of the community. 1
3 car brands Kenya Interest in reliable and rugged car brands, valued for durability and functionality. 1