concept   hype
culture   Japan
statement   In Japanese culture, hype is seen as insincere and excessive, and is not widely used in marketing strategies.
2 similar statements
# Concept Culture Statement Freq.
1 hype Japan Hype is often viewed as excessive and is typically less prevalent in marketing strategies, with emphasis placed on subtlety and quality. 1
2 hype Japan Hype is often seen as excessive and disingenuous, and can be perceived negatively in the context of marketing and promotion. 1