| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | politeness | Western countries | Politeness is valued, but there is more emphasis on directness and assertiveness in language and interactions. | 1 |
| 2 | politeness expressions | Western countries | Saying 'please' and 'thank you' is considered essential for polite communication. | 1 |
| 3 | politeness norms | Western countries | Using 'please' and 'thank you' is considered polite | 1 |